GENT_Blog — business RSS

The story behind why, and where to next?

GENT Underwear was born out of frustration in the lack of choice for ethical men’s underwear. We focussed on this and identified that we needed to differentiate ourselves in more ways than one to make a big enough shift that large multi-nationals will follow. We registered as a Social Enterprise and committed to donating 10% of our profits to a mental health organisation. We thought to ourselves “If this is going to be HUGE, and enact lasting change on a big industry, let’s go for the biggest one in the country”… so we did. Now we are partnered with BeyondBlue. So, we had found a gap in the market, and had a point of difference, it was time to start...

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How to spend a small marketing budget effectively

Google and Facebook have been around for a very long time now, but what most people don’t recognise is that they themselves are in the business of making money. They are both billion dollar international corporations which are engrained in society’s everyday lives. What most small businesses don’t understand is that they can spend an unnecessary amount of money on these platforms, with little ROI if not done well.   Have you ever wondered why some days you scroll through your Facebook feed and think to yourself “This is crap, I’m wasting my time, I should delete Facebook” only to change your mind just a few days later because now you feel like you are up to date with everything...

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