GENT_Blog — mens fashion RSS



MEN, WE HAVE TO TALK

“Sometimes, how you ingest this idea of masculinity as projected onto you by the world could be the difference of life and death.” – American film director, Barry Jenkins.        Technological breakthroughs and advancements in modern medicine can be looked at to support the stark increase (indicated in the above graph) in the life expectancy of Australian males and females over the last century. Certainly, an approximate 35-year increase of life expectancy from birth is worth celebrating. Perhaps, though, it is worth questioning why the increase pictured above is consistently in favor of the light blue line (females) rather than that of the darker line (males). In particular, how can we relate these figures to modern society?  ...

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The story behind why, and where to next?

GENT Underwear was born out of frustration in the lack of choice for ethical men’s underwear. We focussed on this and identified that we needed to differentiate ourselves in more ways than one to make a big enough shift that large multi-nationals will follow. We registered as a Social Enterprise and committed to donating 10% of our profits to a mental health organisation. We thought to ourselves “If this is going to be HUGE, and enact lasting change on a big industry, let’s go for the biggest one in the country”… so we did. Now we are partnered with BeyondBlue. So, we had found a gap in the market, and had a point of difference, it was time to start...

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Building Brand Awareness For Small Business

 Our website has been launched! They say “Patience is a virtue”; I may no longer live a virtuous life as every last drop was spent trying to keep my cool as the website threw setback after setback our way. Nevertheless, hard word, patience and long hours ended with us now being able to pre-sell gift boxes in time for Father’s Day! The site is by no means a finished product, but we needed to start driving traffic and building analytics as soon as possible to start to understand the market and get relevant feedback. Now it is time to concentrate more on building brand awareness both on and off line, building distributor relationships and overcoming the logistical complications between a customer...

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Samples have arrived, what comes next?

 May 15th  It is really exciting to be working with such young and ambitious business minded personalities in a local startup. Life in general offers you so many challenges and how you deal with those truly defines your character. We have been gaining invaluable industry experience dealing with business related difficulties that arise daily and we are looking to scale and automate the business for rapid growth. Samples The second set of underwear samples have arrived and much to the excitement of the team they were very good quality; a massive relief. Creating a luxury innovative brand in mens fashion provides many challenges, but it keeps the mind healthy as the business continues to evolve. Gent has been lucky enough to...

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Branding: Consumers know all, be authentic

April updates Branding has come along in leaps and bounds over the past 4 weeks, spending time searching for like-minded businesses has been very beneficial. We hope to continue this trend to reveal more local small business who are ambitious and sustainable and excited about expanding through collaboration. In 2016 your brand is everything; the modern consumer has access to infinite information, and we pride ourselves on honesty and authenticity. Now more than ever it is vital that we do the required research to make sure our future consumers know exactly what they are paying for when they click to buy. The world we live in is dynamic, there is always a new better way to do it. Keeping on...

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